Brand Strategy

How Vivo is Winning Over Apple and Samsung in India: A Comprehensive Analysis

Vivo has been making waves in the Indian smartphone market, not only beating mid-range competitors like Xiaomi and Oppo but also taking on premium brands like Apple and Samsung. With

Continue reading: How Vivo is Winning Over Apple and Samsung in India: A Comprehensive Analysis

Why Every Brand Wants to Be Apple: The Power of Innovation and Brand Strategy

Apple Inc. is not just a tech company—it is a cultural phenomenon. Over the decades, it has established itself as the gold standard in consumer electronics, leading to an

Continue reading: Why Every Brand Wants to Be Apple: The Power of Innovation and Brand Strategy